Online shoppers put a lot of weight on product reviews. A study by Northwestern University found that shoppers are 270 percent more likely to buy a product if it has five reviews versus one with no ...

As wonderful as the internet can be, I feel like it lies to us every day. Fake reviews—seemingly legitimate assessments created by a seller or someone paid by them—are becoming harder to spot. The ...

Consumer Reports says 1.92 billion people have shopped online so far this year. Most of these customers are turning to online product reviews to make a final decision on whether to buy or pass, but ...