What have these three scenarios got in common? The tin of baked beans that urges you to buy it as you pass along the supermarket aisles (assuming you still shop for goods and they are not all ...

In the early days of packaging, a box was simply a vessel designed for protection and delivery. But in this day and age of digital transformation, packaging has become a smart, interactive interface ...

Smarter boxes and a data-driven approach to product delivery create new opportunities for improving both products and customer engagement. Here’s how to seize them. Data is the heartbeat of every ...