Over the past few weeks, my agency has been asked to participate in two RFPs specific to paid search and also asked to be involved in a couple of industry overview/review exercises. In each case, I've ...

Portside Marketing has announced the expansion of its service offerings to include Google Ads Management, formally integrating paid search advertising into its existing search engine optimization ...

Google to update GA4 attribution, correcting paid search conversion tracking while potentially impacting ad budgets. Google is updating GA4 attribution models to fix paid search conversion tracking ...