Pepsi is about to turn 125 and the soda company is celebrating in a big way. Tuesday, the soda maker unveiled an entirely new brand, one that will see changes to its iconic globe and typography-based ...

If someone were to ask you to draw the Pepsi logo from memory, what would you draw? A circle, perhaps, with the red, white and blue stripes that are emblematic of the brand. The word "Pepsi," probably ...

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Few things are as ingrained in the American psyche more than the packaging of some iconic brands, particularly the look and feel of the country’s top cola brands. So, when a brand changes its logo, it ...