In the language of sales and marketing, “personal selling” singles out those situations in which a real human being is trying to sell something to another face-to-face. One might well ask what other ...

There are two primary ways marketers reach customers. Impersonal advertising represents the textbook definition of advertising -- persuasive communication that uses paid media placement to promote a ...

Small-business owners promote and sell products and services through impersonal interactions between their business and customers such as advertising and online stores. Personal selling includes ...