AI video technology is ramping up, and Adobe is bringing its most recognizable AI editing tool out of beta. Generative extend is now the first Firefly-powered tool in Premiere Pro, coming out of beta ...

PCMag editors select and review products independently. If you buy through affiliate links, we may earn commissions, which help support our testing. Adobe has been teasing a generative AI feature that ...

Adobe MAX starts today in Miami and one of the big announcements from the show is the addition of a new Generative Extend beta to Premiere Pro powered by the Firefly Video model. The list of Adobe’s ...

SAN JOSE—Adobe today announced the official launch of its Generative Extend AI tool for Premiere Pro. The feature—announced at its Adobe Max conference last fall, was originally rolled out in beta for ...

Adobe is now adding its AI-based video generator, Firefly, to its video editing software Premiere Pro. The Firefly model can be used to extend a video clip or generate video from still images or text ...

Jason Druss from the Premiere Pro team gave us a look at Adobe’s new Generative Extend feature live on the NAB 2025 show floor. It’s the first generative AI tool built directly into Premiere Pro, ...

Forbes contributors publish independent expert analyses and insights. Technology journalist specializing in audio, computing and Apple Macs. Adobe announced generative AI tools within its video ...

Katelyn is a writer with CNET covering artificial intelligence, including chatbots, image and video generators. Her work explores how new AI technology is infiltrating our lives, shaping the content ...

At NAB 2025, Adobe also announces an AI clip search tool and caption translation, as well as new color management. After Effects and frame.io also benefit from upgrades. I've been testing PC and ...