Primitive Skateboarding is no stranger to nerd culture. Paul Rodriguez's brand has collaborated with Rick and Morty, Dragon Ball Z, and Naruto Shippuden in the past, and now it's bringing Marvel into ...

This was one of those announcements that made me double-take and ask myself, “Wait, he wasn’t pro already?” And honestly, that reaction alone tells you everything you need to know about how deserved ...

Carlos Ribeiro, Paul Rodriguez, Miles Silvas, Franky Villani, Tre Williams, Trent McClung, Filipe Mota, Jonny Hernandez—do I have your attention? Hope so. The Primitive team is stacked. Duh, I know.

It was near the end of 1996, around December, just before I turned 12, that I first started skating the streets of Los Angeles. From then on, I grew up riding, reading skating magazines, watching ...

Manchester City has today announced a collaboration with Never Made and Primitive Skateboarding to launch a limited-edition merchandise collection. This sees the Club work closely with acclaimed ...

To help celebrate the born day of the late and great 2Pac, renowned photographer Mike Miller and Primitive Skateboarding released today a limited skate deck featuring the iconic hip-hop artist. The ...

Primitive Skateboarding is taking classic superhero artwork by legendary French artist Jean Giraud, better known as Moebius, and emblazoning it across a line of skateboards and skater gear as part of ...

Join Kyonosuke Yamashita, Aimu Yamazuki, and lensman Eric Iwakura in Taiwan and go behind-the-scenes on some of the sessions shot during the final filming trip for Primitive Skateboarding's upcoming ...

Kikkoman Foods, the worldwide soy sauce maker with a plant in Walworth, has teamed up with Primitive Skateboard Co. to produce a line of skateboard clothing and skateboards bearing the Kikkoman ...

For the past eight years, Primitive has been a mainstays of the Los Angeles skate and street scene. What started as a project by three friends—Paul Rodriguez, Andy Netkin and Jubal Jones—to curate ...

Paul Rodriguez has won four X Games gold medals, was named one of the 30 most influential skaters of all time by Transworld Skateboarding, and has earned a signature shoe line from Nike, two ...