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WOODBRIDGE, Ontario — Royal ® Building Products, a Westlake company and leading manufacturer of exterior building products, will showcase its newest colors and innovative product offerings in an ...

Ten years ago, Heinz unveiled a new type of ketchup that became an immediate success. It sold seven million bottles in its first seven months and gained international attention. It became so popular ...

I learned in my years in the toy business that more than 75 percent of snap judgments about consumer products are based specifically on the color of the packaging or the actual product. Whether or not ...

Spot the robin’s egg blue of a Tiffany box, and you know there’s luxury inside. Or the sturdy brown of the UPS truck, and you expect reliable service. Yellow Minions make you smile, and Valentino’s ...

Brightly colored packaging does more than attract attention on store shelves. A new study in the Journal of Marketing reveals that highly saturated colors on product packaging significantly influence ...