Streaming services are all moving deeper into the ad space, with almost every platform announcing the inclusion of ad-based subscriptions beginning next year. Hulu has already been including ads since ...

In the first episode of The Kardashians on Hulu, Kim Kardashian asks the waiter, “Is that from the fountain? Like, the Diet Coke?” gesturing to the soda just brought to the table. “I love a good ...

As viewer fragmentation increases and the value of traditional commercials decreases, marketers are forging deeper partnerships in film, television and video games, including when it comes to product ...

Combating misinformation and ethical AI use will be top priorities for marketers in 2023, according to Gartner predictions shared with Marketing Dive. By 2027, 80% of marketers are expected to have a ...

Since broadcasting’s earliest days, advertisers have wiggled their way into entertainment by sponsoring an entire season of a dramatic series, offering prizes on game shows, or having their product on ...

James Dean, Steve McQueen, Marlon Brando. What do all these legendary actors have in common? Well, a lot. But for the purposes of this article, we will go with their common, simple yet iconic wardrobe ...

The digital marketing landscape has been increasingly dynamic, to put it mildly. Pandemic-related restrictions and data security/privacy regulations made hundreds of companies the reexamine old ...

I oversee both the trade mark team and the advertising and commercial clearance team. The latter deals with product placement on our programmes, and the former with our product placement elsewhere ...

The upcoming season of Paramount Network’s “Yellowstone” promises Dutton family drama, Montana political intrigue—and plenty of Coors. The Molson Coors brand has extended its product placement deal in ...

On 4 September 2017, the Communications Authority of Hong Kong (“CA“) announced that it will review the relevant provisions in the codes of practice governing indirect advertising and product/service ...