Fraud across programmatic media buying and ad serving continues, although industry execs claim they are making efforts to prevent it through automated ad buying.

Programmatic media buying is expected to account for the majority of growth in the CTV market in 2026. This year alone, over ...

Pandora is spending $145 million to buy AdsWizz, a startup trying to become the Google of audio advertising.

While advertisers leverage demand-side platforms (DSPs) to set up and launch their campaigns, ad exchanges are still the backbone of programmatic ad buying. Being a marketplace connecting marketers ...

LG Ad Solutions, a global leader in connected TV and cross-screen advertising, today announced a new integration with Amazon Publisher Services (APS) that enables marketers to access expanded ...

Viant Technology offers programmatic ad buying with full transparency across web, app, and CTV channels. DSP differentiates itself from Google and Meta’s closed ad ecosystems with real-time bidding.

After years of progress eliminating waste in programmatic media buys, the Association of National Advertisers has added new benchmarks for brand safety and "suitability," including explicit risks to ...

Spotify competes directly with Amazon Music for subscribers and ad dollars - but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...

The healthy tension between art and commerce – or content and commerce, if you want to be less pretentious about it – has always been tricky to maintain. And as any of us who work in digital media can ...

The new global CEO of a giant digital ad agency says programmatic has to work on its reputation and prove its strategic value to advertisers.

While an ad might be technically viewable, its placement on a cluttered, low-quality page makes it functionally invisible to ...