Programmatic audio had a growth spurt in 2023, but it still comes up short compared to other digital media. That disparity is especially stark in podcasting. Programmatic comprises 11% of podcast ...
OTTAWA, ON, Sept. 19, 2024 /PRNewswire/ - ShopLiftr, a leader in digital advertising innovation, is thrilled to announce the launch of its new programmatic, dynamic digital out-of-home (DOOH) ...
Podcast advertising is in a tough spot. Although ad sellers are cautiously optimistic about 2024, as more listeners tune in and programmatic audio grows (albeit slowly), podcast advertising overall ...
STAINES-UPON-THAMES, U.K.—Yospace will feature its ability to scale its dynamic ad insertion solution for major global events at IBC 2024, Sept. 13-16, at the RAI Amsterdam Convention Center. The ...
The activity of programmatic advertising includes the automated process of purchasing and selling ad space in real-time and ...
What are some of the best approaches for advertising strategies that incorporate both direct and programmatic partnerships, and how can advertisers who are looking to expand their reach better ...
Fox Corp. and FreeWheel, the big Comcast owned ad-server, have expanded their existing deal to include dynamic ad insertion for addressable advertising inventory -- as well as new co-developed ...