Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Most webinar emails fail because they’re vague, overloaded or forgettable. The right copy frameworks and clear CTAs can turn ...

Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...

A common mistake in email marketing is using AI as a tactical shortcut without understanding customer needs and intent.

Email is alive and well. Email marketing remains one of the most effective tools for any company to reach engaged customers – but so long as you do it well. That’s why we have no shortage of email ...

Email is likely never going away. But email marketing mistakes can. Here are 10 more common email marketing mistakes with fixes. Email marketing is a complicated interplay of tactics and strategies, ...

Despite the advent of social media and the proliferation of billions of websites on the internet, email marketing is still standing. Email lets you personalize your message in ways that social media ...

Google’s Gemini bet on Gmail highlights why inbox data may be the deciding factor in who wins AI-powered commerce.

Email marketing can be a boon for business owners, providing one of the most direct ways to communicate with potential customers. "We decided to invest in email first when starting our business ...