Allergan’s newest DTC campaign for its not-so-new Restasis dry eye medicine focuses on a take-charge woman as the pharma reinvests in TV ads for the 17-year-old brand. The 60-second ad shows a woman ...
In Allergan's first social media dive for dry eye treatment Restasis last fall, it went all in on a Facebook digital campaign. The result? Measurements including brand impressions, ad recall and video ...
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