Remarketing is one of the fastest growing areas in online marketing. Google first introduced remarketing ad options years ago, and now Facebook has them too. You might think most people who use them ...

We've asked leading marketers about what retargeting is, and why marketers should be using it to re-engage those who have visited their site. What is good conversion rate, anyway? According to Larry ...

A highly optimized, targeted, conversion-centric landing page averages an 8-10% conversion rate. Remarketing can bring back those lost 92% – and result in more leads or sales. Savvy online marketers ...

“Networking” is a new column focused on the evolving roles of networks in online advertising. Today’s column is written by Richard Frankel, President, of Rocket Fuel, Inc. He says there’s no doubt ...

You may already know the importance of creating an ad retargeting strategy, as 98 percent of traffic on any given Web site leaves without converting. How can you bring back those visitors and refocus ...

For the first time Bing is rolling out retargeting on its ads, including for Shopping and Search text ad campaigns. Marketers will now be able to retarget website visitors on both Bing and Yahoo ...

SAN FRANCISCO — Mobile marketers are spending a lot more time these days thinking about retargeting mobile users with mobile ads. The goal is to get people who have already downloaded their app to ...

Founder at M16 Marketing and a Forbes Agency Council member. He's a leading marketing technologist on a mission to create success stories. Choosing the right type of ads is essential to your ...

Marketers say Facebook/Instagram and Google are the platforms they use most for ad retargeting, according to recent research from SharpSpring Ads and Ascend2. The report was based on data from a ...

A lot of folks don’t know this, but before getting heavily into SEO and blogging, I was a digital media buyer. In fact, I had the chance to convince Yahoo to place banners for clients above search ...

AdRoll announced a new, self-service retargeting solution which it says has resulted in up to a 30% performance improvement when buying cross-platform. Read the release. AdRoll CEO Aaron Bell spoke ...

It's the high school bully of the advertising world, the stupid guy who follows you around being annoying until you finally acknowledge his presence. Ad professionals call it retargeting; I call it ...