While SAP has been generally absent from the marketing cloud conversation (save for last year’s announcement it would resell Adobe Marketing Cloud solutions), the company on Tuesday rolled out of a ...

For anyone wondering what SAP AG is up to these days in digital marketing, an answer was provided at the Adobe Summit in Salt Lake City. SAP has a global partnership with Adobe to resell the latter’s ...

Adobe and SAP announced today at the Adobe Summit Digital Marketing Conference the integration of the Adobe Marketing Cloud With SAP HANA and its hybris Commerce Suite. SAP will resell the Adobe ...

Dr. Chris Hillman, Global AI Lead at Teradata, joins eSpeaks to explore why open data ecosystems are becoming essential for enterprise AI success. In this episode, he breaks down how openness — in ...

Litmus, an email marketing company, has integrated its Email Previews application with SAP Marketing Cloud, a multichannel marketing platform delivering data management, intelligent orchestration, and ...

SAP launched a global initiative to provide marketing and business development assistance to new and current channel partners that are committed to rapidly expanding their cloud services to small and ...

SAP Marketing Cloud is positioned to provide a single view of customers, as well as consent-based marketing and intelligent optimization tools to help marketers deliver personalized experiences and ...

SAP today upgraded its Hybris Marketing Cloud offering with new features, including machine learning technologies for facial recognition and the Internet of Things (IoT), to help businesses reach ...

Here's a look at how the cloud leaders stack up, the hybrid market, and the SaaS players that run your company as well as their latest strategic moves. Read now SAP said its fourth quarter will be ...