There are dozens of social media measurement tools out there, but this one might be the first to comprehensively tackle the space. An in-depth look at SAS’s new Social Media Analytics solution, ...

SAS has released a social media analytics tool for enterprises keen on observing online chatter about their business through a magnifying glass. The analytics software provider announced on Monday a ...

Concerned about your company’s reputation on the Web? SAS Social Media Analytics helps business monitor and analyze their own or a competitor’s reputation at sites such as Twitter and Facebook. “SAS ...

The rise of social media should force companies to reevaluate the way they determine customer value, which in turn can reshape customer engagement strategies, a new report from the Economist ...