As a business owner, you might not have much time to write a sales letter, yet it is an important part of a sales campaign. A sales letter does not have to take a long time to write because people don ...

Editorial Note: Forbes Advisor may earn a commission on sales made from partner links on this page, but that doesn't affect our editors' opinions or evaluations. As straightforward as a business ...

A form of direct mail in which an advertiser sends a letter to a potential customer Whether you send it out solo or as part of a direct-mail package, a sales letter can be one of your most effective ...

Opinions expressed by Entrepreneur contributors are their own. Editor’s Note: The following article is excerpted from Kim Gordon’s latest book, Maximum Marketing, Minimum Dollars, (Kaplan Publishing).

Business letters can be written to employees or managers, as well as clients and prospective customers. The business letter is a formal type of communication that is usually typed on 8 1/2 by 11-inch ...

Some great benefits of utilizing sales letters is frequently overlooked by the majority of businessmen. Nevertheless, using this technique to advertise a business can improve the achievement rates. A ...

An effective sales letter, not surprisingly, hits the same objectives as an effective salesperson. And just as a salesperson wants to be sure to avoid certain mistakes in the selling process, so too ...

Dana Miranda is a Certified Educator in Personal Finance® who's been writing about money management and small business operations for more than a decade. She writes the newsletter Healthy Rich about ...