Consumer sales promotion is a marketing technique that is used to entice customers to purchase a product. The promotions typically last for a set period of time and are used to achieve a specific ...

Increasing revenue or sales is one of several common marketing objectives. Companies often employ this objective initially to build a customer base, and as time goes on, to generate cash flow or to ...

Many benefits professionals are passionate about building a more diverse industry. However, taking the initiative is a lot harder than saying we need to do so. Benefits professionals need to do more ...

When you’re a business development leader, it's important to develop specific strategies that will move your business forward via the types of products and services it has to offer current and ...

Getting through to employees during open enrollment has always been a challenge for brokers and employers. But this has actually been one of the areas where the chaos wrought by the pandemic has been ...

Nitin is the founder of QRCodeChimp. He's a technology leader with over two decades of technology development and management experience. There's been a long, ongoing debate on sales vs. marketing.

Opinions expressed by Entrepreneur contributors are their own. Want a great idea to increase your sales? Go no further than the promotional idea dreamed up by Hoover in the late 1990s. Then do the ...

Analysts and researchers have been saying it for years: Video is the future of B2B content marketing. And in 2021, that projection still holds up. Marketers across all segments are realizing the ...

With the flood of information readily available to buyers about potential vendors, modern sales reps are expected to deliver insights and articulate value if they are to generate real opportunities.

An explanation of the legal issues surrounding consumer sales promotions, specifically prize and price promotions, highlighting sweepstakes, contests, discounts, price comparisons, free offers, ...