Salesforce.com introduced today a new addition to its Marketing Cloud – Social.com, which allows marketers to apply their CRM and social listening data to their social ad campaigns. Creating targeted ...

Salesforce.com is expanding its social ad offerings today with a new product called Salesforce Social.com. Thanks to its acquisition last year of Buddy Media, Salesforce already runs social ad ...

Salesforce.com wants marketers to know its paid media pitch extends well beyond the confines of social media now. On Wednesday, it revealed buyers can now activate CRM data for ad buys across mobile ...

Benioff signaled an unconventional approach to Big Game advertising as Salesforce repositions around artificial intelligence.

This post has been updated to include early results from Twitter partner Adobe at bottom. Twitter took another big step in making its platform brand-friendly through its announcement of a new Ads API ...

The world’s biggest YouTuber, MrBeast, recently announced that he has had a Super Bowl commercial idea and is looking for a ...

Salesforce launched Active Audiences, a product designed to help marketers enhance their ad targeting capabilities across Facebook, Twitter and other mobile app connected through the Facebook Audience ...

On-demand software leader Salesforce.com unveiled a service Tuesday to make it easier for businesses to create search-engine ads and monitor how well they attract customers. The San Francisco software ...

Salesforce.com is always keen to push the social business agenda, and its latest report tackles advertising on the world's largest social network: Facebook. The purpose of the report from Salesforce's ...

Salesforce's recent acquisition of Datorama signals that the marketing-cloud firm wants to take on agencies and consultancies, according to Bill Wise, the CEO of Mediaocean, a software-marketing ...