From the table of contents to the financial tables, a business plan covers a lot of ground. How can you make your executive summary stand out? How much detail is appropriate when outlining your ...

To grow your business, you need a marketing plan. The right marketing plan identifies everything from 1) who your target customers are to 2) how you will reach them, to 3) how you will retain your ...

Though many successful companies have been started without the benefit of a formal business plan (see “Seat of the Pants,” October 2002), it can be an essential factor in the birth and growth of your ...