If the ads you see in December feel a little too accurate, you are not imagining it. The holiday shopping season is the busiest time of the year for retailers and for data brokers. These companies ...

The holiday season is the happiest and riskiest time of year to be online. As millions of us gear up for Black Friday and Cyber Monday deals, scammers do the same. Every year, they target holiday ...

As part of our series about the financial services industry’s ability to innovate through access to grocery data, we look at how it delivers incredibly precise marketing capability with high returns ...

Amazon Ads will give brands access to the past five years of their customer shopping data signals within the Amazon Marketing Cloud (AMC), up from 13 months until today, extending measurement ...

Shopping and food delivery apps, notably Amazon Shopping and Wish, are most data-hungry. Amazon Shopping collects most data points in its category, Wish leads in linking and tracking user data. On ...

In this special guest feature, Jenne Barbour of Teradata gives us her insights into the business cases for utilizing big data in the retail space. Jenne Barbour leads solutions strategy for Teradata ...