Taking on heavily advertised market leader Navage in the sinus irrigation appliance category, upstart NasalFresh MD has partnered with TV host and comedian Howie Mandel for its first major campaign.
In 2015, RhinoSystems Inc., the Brooklyn seller of Navage, a nasal irrigation system, trademarked the phrase, "Nasal Hygiene will be to the 21st Century what Oral Hygiene was to the 20th!" The ...