Grand Forks has been “A Place of Excellence” for about 20 years, but nobody at City Hall seems to know where the slogan came from. Community Relations Officer Pete Haga couldn’t find anyone who ...

Like the business slogan that’s undoubtedly running through your head — just from seeing the image above — good business slogans are short, catchy, and timeless. Not everyone can come up with catchy ...

“Never stop improving.” Does that sound corny? I recently reviewed some of the materials I brought home from a motivational training course I took several years ago. One of the exercises was to write ...

Even if consumers don't recognize a state tourism slogan, its ability to facilitate the organization of the state's tourism industry around a single theme or message should help boost the ...

A slogan has to be catchy, memorable, and clever—so what happens when a company's tagline turns out to be outdated, insulting, or downright terrible? Slogans and ad campaigns can be make-or-break for ...

Businesses use various advertising methods to bring attention to their products and services. They want to pique consumer interest and ultimately increase sales. Advertising slogans help businesses ...

The best slogan in the world won't help your business if it's already trademarked. The first place to search for trademarked slogans is the federal government's database, but it shouldn't be the last.

Most marketers strive to differentiate themselves from their competitors with solid branding. So what exactly is branding and how long has it been around? You could argue branding started out hundreds ...

In politics, it seems, bad times make good slogans. Herbert Hoover’s promise of “a chicken in every pot” did not get him re-elected in 1932, but it was a far more ingenious catch phrase than the ...