Snap Inc., Snapchat’s parent company, had the largest IPO since 2014, with a market evaluation of $24 billion. That being said, investors aren’t the only ones keeping a close eye on the ...

Opinions expressed by Entrepreneur contributors are their own. With the implosion of standardized media into a fragmented network of varying niche-focused platforms, digital marketers must be ...

There are other platforms taking social media advertising for businesses by storm, namely Snapchat and TikTok. For instance, TikTok is becoming a powerful marketing player and has grown in ...

(Ad) With the emergence of other social media platforms in the last few years, you'd think Snapchat wouldn't stand a chance when it comes to marketing your brand or product on social media - ...

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Forbes contributors publish independent expert analyses and insights. I write about social, mobile and marketing trends. Yet highly visible marketers are wishfully proclaiming Snapchat as a big deal ...

Are you using Snapchat? Known for being a so-called “ephemeral” messaging app (because its main feature is disappearing messages, a.k.a., snaps), Snapchat has the youngest audience of any major ...

It was of no surprise that the biggest announcement at the recent Facebook F8 conference was the evolution of the Messenger platform. For marketers, this means automated customer support and commerce ...

As an online marketer, you’re probably used to hearing about the “next big thing” in social media. The next network that could rival Facebook, unseat Twitter and so on. While it’s true that many ...

One of the major complaints people have about Snapchat is that it’s hard to know who to follow. In fact, even if you know who you want to follow it’s hard to find them. You basically have to know what ...

In a social media landscape dominated by Facebook and flanked by Twitter, Snapchat emerged on the scene in 2011 with critics insisting it would be exclusively used by pervs and creeps. The temporary ...

Opinions expressed by Entrepreneur contributors are their own. When Snapchat first took the mobile world by storm, most people assumed it was just another teenage fad. Six years and a $16 billion ...