Janette Novak is a freelance journalist and consultant who specializes in teaching online business and small business marketing. Previously, Janette owned a boutique marketing agency and served as a ...

Social media is one of the best ways small businesses can reach current and prospective customers. Research from Sprout Social found that during the first year of the pandemic, 43 percent of consumers ...

In today’s digital landscape, many customers will first turn to a company’s social media platforms even before researching customer reviews. However, navigating and managing multiple social media ...

Sprout Social earns G2's 2025 Best Software Awards for nine consecutive years, recognized in seven categories for customer satisfaction. Sprout Social, a leading provider of cloud-based social media ...

Customer journey analytics software aims to help businesseses understand, optimize and personalize every step of the customer experience. By aggregating and analyzing data from touchpoints across both ...

Today, a social media marketing campaign is a crucial component of any content marketing strategy. Posting to several accounts multiple times a day, however, can be time-consuming. Smart social media ...