It would be impractical—not to mention impossible—for a brand to comment on every political issue. The tricky part is deciding on which issues brands should take a stand. The Fast Company Executive ...

Consumers seek to engage with brands that stand for something meaningful. This approach appeals to emotions, creating a sense of trust and admiration for your brand. In a recent LinkedIn poll of mine, ...

It wasn’t last week’s biggest news, but Gallup generated headlines with a poll revealing social conservatism rising to its highest level in a decade. The number of Americans claiming to be ...

We see it every day—people across the globe are more polarized than ever. We're increasingly divided on important social issues, from climate change and the economy to racial justice and gender ...