Publicis Media's Starcom London team is claiming to be the "first U.K. agency to develop and implement an automated media booking bot." The bot, dubbed ABACUS -- for "automated bot for amendments to ...

TNS media research announced that Starcom USA has signed to utilize the DIRECTView service. Announced by DIRECTV and TNS in January, DIRECTView is the largest national audience measurement service in ...

Bayer is working with custom algorithm firm Chalice AI and data partner Snowflake to create audiences for targeting ads. Starcom has let go of two of its top U.S. executives, Chief Operating Officer ...

Starcom Mediavest Group (SMG) and data analytics firm Acxiom have formed a pan-European partnership which will see the firms pool resources to bolster their data-driven advertising capabilities. The ...