Storytelling helps e-commerce brands connect emotionally with customers by communicating values, purpose, and real-world use cases beyond product features.

Winter 2013 issue excerpt: "The fisherman shake their heads in disagreement about the importance of limiting fish catch ... even given the threat to fishing tomorrow. It is a rough, open, and honest ...

A recent story in The Wall Street Journal highlighted something people in schools and workplaces have long noticed: companies are no longer focused solely on employees who can analyze data or manage ...

Esther Choy leads a dynamic, hands-on storytelling training with her clients. What is your enough is a tool for families and leaders to reflect and define enough. Leadership Story Lab New reflection ...

Have you ever tried to explain a technical concept to someone without a technical background? That’s the challenge in high-tech B2B marketing. It’s trying to communicate complex ideas clearly. That’s ...