A change in the pricing strategy for Hindustan Lever Ltd’s (HLL) Surf Excel brand, which dominates the Rs 5,000 crore detergent powder market, seems to be on the cards. The FMCG major on Thursday ...

After launching a probe into the matter, Delhi Police on Tuesday finally busted a factory that was manufacturing and selling counterfeit Surf Excel washing powder in Narela. According to police , one ...

Price of Surf Excel detergent per 1 kg has been increased by 3 per cent from Rs 130 to Rs 134. New Delhi: Considering measures to offset the impact of unprecedented inflation, Hindustan Unilever ...

The Tribune, now published from Chandigarh, started publication on February 2, 1881, in Lahore (now in Pakistan). It was started by Sardar Dyal Singh Majithia, a public-spirited philanthropist, and is ...

A factory manufacturing duplicate 'Surf Excel' detergent powder was busted in Uttar Pradesh's Greater Noida and one person was arrested in connection with the case, the police said today.

A factory manufacturing duplicate 'Surf Excel' detergent powder was busted in Uttar Pradesh's Greater Noida and one person was arrested in connection with the case, the police said today. The unit, ...

New Delhi: ‘Nirma Nirma, washing powder Nirma…Sabki Pasand Nirma…’ During the Doordarshan era of the 90s, this was one of the most captivating advertisements. However, over the years, the popularity ...

A social-media campaign against a brand of washing powder in India has raised eyebrows by taking an accidental sideswipe at a Microsoft app. The advert for Surf Excel uses the upcoming Hindu spring ...

Hindustan Unilever (HUL) announced on Friday that its laundry detergent brand, Surf Excel, had crossed the $1-billion turnover mark, becoming the first brand from its stable to achieve the milestone.