Surf Excel is known to welcome us every Ramadan with its heartfelt campaigns that somehow manage to sweep us off our feet. The popular detergent brand that beautifully breaks away from the clutter of ...

Surf Excel continues to play with its ‘dirt is good’ philosophy to demonstrate values we can adopt from children. Its new TVC welcomes Ramazan by reminding us that a small neki can go a long way. With ...

Taking Surf Excel's, “Daag acche hain”, idea forward, Lowe Lintas has created a new campaign for the detergent under Hindustan Unilever. Forgiveness is the idea used in this campaign, with the TVC ...

Surf Excel celebrates World Clean up day by announcing its transition to 50% recycled plastic bottles and launches a television campaign (TVC) urging everyone to make choices and take action to bring ...

Surf Excel is back with a new film and message tied to its 'Daag achche hain' (Dirt is good) philosophy. The new campaign highlights the virtue of righteousness, while keeping stains at the heart of ...

Click on the image to watch the TVC. Surf Excel's digital campaign is conceptualised by Lowe Lintas and produced by QED Films. Carrying forward the brand's proposition 'Daag Ache Hain', the campaign ...

Surf Excel unveiled its latest Holi campaign bolstering its unique 'Daag Achhe Hain' brand proposition. With the festival of colours fast approaching, Surf Excel inspires us to keep our inner child ...