Intangible assets include intellectual property, brand equity, customer relationships, and proprietary technology. Companies with a cost advantage are those able to produce their goods or services at ...

The Ninth Circuit ruled NFTs are “goods” protected by trademark law, as they function as digital products and branding tools. This decision could influence future NFT trademark cases. The United ...

Trust is critical when marketing and selling intangibles. We can’t handle or touch everything we buy. Intangible products and services — like consulting services, Software-as-a-Service (SaaS) and ...