From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

TransUnion's analysis reveals targeted marketing can amplify return on ad spend, with optimal audience traits yielding significant performance gains. TransUnion's latest analysis highlights how ...

Firms tend to go through a whole process in order to decide how best to divide up and conquer their market. The STP Process or Segmentation, Targeting, and Positioning process is how firms ...

For startups and established businesses, understanding the importance of segmentation is essential for the granular analysis of consumer demographics, behaviors, needs, and preferences. These insights ...

For years, marketers have collected data about traveler behavior to better understand what they want and tailor experiences accordingly. However, as the path to purchase became more complex, travel ...

To learn more about our editorial approach, explore The Direct Message methodology. In the age of hyper-personalization, location-based marketing should be a no-brainer. After all, we carry ...

Through a series of whitepapers Oracle Eloqua explores the five tenets of modern marketing. The first one is on targeting.Marketing can't be effective if you're unclear who's involved in the buying ...

Yasmin Walter of KMD Books is a multi-award-winning entrepreneur, international bestselling author and modern publisher based in Australia. In today's rapidly evolving business landscape, the quest ...

College students value companies with authenticity. Learn how to reach this demographic through social media and using online and traditional tactics.

This discussion interviews Harshit Jain, a physician turned entrepreneur and founder of Doceree, a company solving healthcare professional marketing challenges focused on pharmaceuticals. Harshit ...

Austin Irabor, CEO of legal martech company NETFLY, watched as personal injury law firms struggled with an outdated system that cost them thousands of dollars for each potential client click, often ...