In the old days it was jelly bracelets and Cabbage Patch Kids. These days, Crazy Aaron’s Thinking Putty — a cooler, hipper and pricier Silly Putty alternative — is poised to become the next big thing.

Here is one of three unlikely success stories from Susan Spencer: It’s no stretch to say that Aaron Muderick is stuck on putty. “It feels great in your hand,” he said. “You can play with it for hours!

PHILADELPHIA (CBS) – There's no doubt you've heard of silly putty; the squishy, bouncy stuff that kids have been playing with for years. But, one local company has created its own, unique putty.

I’m mixing violet goo into an iridescent blob of “shimmerizer” pigment that’s oddly reminiscent of my favorite Urban Decay eye shadow. The blob catches the light like a gemstone as I pinch and pull it ...

Most readers of GeekDad and GeekMom have probably heard us speak about Crazy Aaron's Puttyworld - Thinking Putty, a non-gooey and non-toxic putty that can bounce, stretch, tear and snap, and never ...

Aaron Muderick is the CEO of the global, multimillion-dollar business Crazy Aaron's Thinking Putty. Full disclosure: I have invested several hundred dollars in his company, in the form of buying far ...

I always liked a little silly putty when I was younger, but now there’s a new blob on the block. The next generation of silly putty, now called ‘Magnetic Thinking Putty,’ has millions of tiny ...

In the old days it was jelly bracelets and Cabbage Patch Kids. These days, Crazy Aaron’s Thinking Putty — a cooler, hipper and pricier Silly Putty alternative — is poised to become the next big thing.