Clear makeup is taking over social media, with the hashtag #clearblush alone racking up millions of views from TikTok users. The concept of makeup that physically looks clear but delivers pigment once ...

Makeup, the global, cruelty-free cosmetics brand known for delivering fun-to-use, trend-forward innovation at accessible prices, announces its in-store debut at over 500 Walmart locations nationwide ...

NEW YORK — TikTok and its bite-sized videos arrived in the United States as a global version of the Chinese app Douyin. Less than six years later, the social media platform is deeply woven into the ...

If you’ve scrolled TikTok lately, you’ve probably seen it: the “Bebot” beauty trend. Bare-faced to full-glam in seconds, this ...

The yearslong efforts of many makeup enthusiasts to banish dark under eyes may have been for naught, as a counterintuitive trend takes over the beauty industry. Brightening and color correcting ...

"You're not ugly, you're just not doing your makeup based on your contrast level," the most recent viral sound on TikTok tells me as soon as I open the app – bleary-eyed and half asleep at 1am. The ...