Next year’s unveiling of Apple Glasses could be a key step toward Tim Cook’s “top priority” AR product finally launching.

The White House on Thursday released a video highlighting some behind-the-scenes action from President Donald Trump’s meeting with global AI and technology leaders, including Apple’s Tim Cook ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual ...

Apple Inc. (NASDAQ:AAPL) CEO Tim Cook previously explained the company’s decision to continue manufacturing its products in China, refuting the widespread belief that it’s due to low labor costs.

Two research analysts made waves last week when they called for a major shakeup at tech giant Apple. The analysts weren’t suggesting a logo or product redesign. Instead, they called for the ...

Forbes contributors publish independent expert analyses and insights. Tim Bajarin covers the tech industry’s impact on PC and CE markets. Tim Cook's leadership at Apple remains steady as he ...

Today Apple reported its quarterly earnings, far exceeding Wall Street expectations with a huge 10% YoY revenue increase. Apple CEO Tim Cook also signaled strong AI ambitions for the company in ...

Tim Cook is constantly criticized, most recently over Apple Intelligence and how Apple hasn't bought Perplexity, and how he isn't Steve Jobs — yet the fact that he isn't Jobs is what has made ...

Last week, a report from the Financial Times relayed that Apple CEO Tim Cook was preparing to step down sometime in early 2026. Not only that, but the report added that Apple executive John Ternus ...