Innovid said it made a deal to work with Upwave under which the companies will work together optimize advertising on digital channels including connected TV based on Upwave’s brand outcome signals, ...

SAN FRANCISCO and NEW YORK, Jan. 18, 2023 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today announced a new strategic partnership with Tremor Video, a DSP within ...

Brand analytics platform Upwave has made a product acquisition, acquiring the search analytics technology and code base from Croft Analytics, a marketing science consultancy. The investment in ...

Analytics platform Upwave introduced Persuadability Score, designed to optimize programmatic campaigns based on desired outcomes including awareness, consideration and purchase intent. The ...

SAN FRANCISCO, April 04, 2022 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today unveiled its new ability to help brands measure the impact of brand advertising on ...

SAN FRANCISCO, Oct. 30, 2024 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today announces the appointment of Dan Robbins to its Advisory Program. Robbins, formerly ...

SAN FRANCISCO, Nov. 13, 2024 (GLOBE NEWSWIRE) -- Upwave, the leading analytics platform for brand advertising, today announced the appointment of Peter Daboll to its Advisory Program. With more than ...