On the surface, it might seem that entertainment and marketing expenses are completely different categories for a business. However, both types of expenses are closely related in a number of ways. For ...

In 2005, I wrote an article outlining the differences between marketing and selling. Many of my clients were making the mistake of doing marketing after the conversation with a prospect had started.

Marketing involves selling and promoting a business or product. Accounting involves keeping financial records and maintaining financial accounts for a company. While the specifics of accounting and ...

When thinking about marketing vs sales, it's easy to assume they're the same thing. However, marketing focuses on developing a message that attracts customers, while sales work to turn those potential ...

Size definitely matters when it comes to marketing. I’ve heard it said that marketing is marketing, period, and that it doesn’t matter if you’re a large enterprise business or a small- to medium-sized ...

Many professional roles revolve around communication, with understanding audiences and delivering effective messages being the core responsibility for a variety of career paths. Marketing and ...

Investopedia contributors come from a range of backgrounds, and over 25 years there have been thousands of expert writers and editors who have contributed. David Kindness is a Certified Public ...