Before this weekend, you'd probably never heard of Epsilon Data Management. But the Texas-based marketing firm had almost certainly heard of you. In fact, the company behind the high-profile leak of ...

How can brands market to their target audience if they don’t actually have a full picture of who their target audience is? According to Ric Elert, president and COO of outcome-based marketing company ...

Eric Stein is EVP of Digital Strategy at Epsilon, a data-driven marketing services firm and a division of Alliance Data Company. AdExchanger.com: First, can you talk a bit about Epsilon’s corporate ...

Epsilon is the world’s largest permission-based e-mail marketer. Other companies, such as Best Buy, use Epsilon to send promotions or other e-mails to their customers. Naturally, the company has ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Maja Milicevic, co-founder and principal ...

Epsilon announced a security breach that exposed millions of Americans. April 8, 2011— -- Spot Quiz: What does the word Epsilon mean to you? It is the fifth letter of the Greek alphabet. As I ...

Epsilon, an email marketing service provider, suffered a data breach last week and the apologies from its big-name customers keep belatedly pouring in. Target, Marriott, Chase and others are doing the ...

When Diana Edelstein embarked on her career journey at Epsilon in 2014, the company — and the marketing industry — was a drastically different landscape. Internal teams were smaller, the collaboration ...

The notifications are still trickling in from companies impacted by the data breach at Epsilon. I have received two. My wife has received four. I have heard some people have received notifications ...

A celestial sleight-of-hand is underway. The bright star Epsilon (ε) Aurigae began to dim this summer. Bit by bit, it will darken by almost a full magnitude on the astronomical brightness scale, ...

Names and e-mail addresses fell into the wrong hands last week, when Epsilon suffered a data breach affecting at least 19 of its client companies. It may sound scary, but don't panic. Here's what you ...