Viator is a leading online platform for booking tours and activities around the world. With a vast selection of experiences, it offers travelers a convenient way to discover and book tours, activities ...

Sell Viator and/or TheFork? Change Tripadvisor's name to Viator? Repurchase shares? Speed up the monetization of Tripadvisor's user reviews in the AI era? These are among the strategy options that an ...

Tripadvisor is at an inflection point, as Viator and TheFork overtake its legacy hotel meta-search business in growth and value. Viator leads the global experiences segment, and TheFork dominates ...

Tripadvisor's financials show little signs of improvement, leading to a hold rating for the company. Viator, the company's tour and adventure marketplace, shows promising growth potential. Competition ...

Tripadvisor and Viator, or at least the creative department, have a sense of humor — and it is effective. Tripadvisor’s national ad campaign touting its Viator tours and activities brand includes a ...

Subscribe now using your favorite service: This season, Trade Secrets is hosting the Trade Secrets Tech Summit. Every Monday, co-hosts Emma Weissmann and Jamie Biesiada will feature a different travel ...

An activist investor might be just what Tripadvisor needs now that its corporate structure has changed. Analysts have plenty of ideas on what that investor might advocate for, although so far ...