How partnerships, conversions, and portfolio balance are shaping the brand’s next phase of growth. Duncan O’Rourke on Accor’s ...

LVMH has jumped aboard to help Accor further elevate a travel icon. The two French behemoths have entered a strategic partnership to breathe new life into the Orient Express brand. “We’re delighted to ...

The French hospitality group partnered with Chantiers de l’Atlantique for the new endeavor. The noted French builder developed the first Silenseas model in 2018, but has further refined the design for ...

Accor is proving that digital transformation isn’t just about technology — it’s a shift in mindset, driven by agility, culture, and customer obsession. Under Alix Boulnois’ leadership, the company is ...

Accor has transformed procurement from a cost-control function into a source of sustainability, a risk mitigation tool, and a major business driver. Here’s how Astore, the company’s dedicated group ...

This partnership will empower hotels to deliver inspiring and customized experiences across Accor's expansive global portfolio thanks to Amadeus’ market-leading Central Reservation System ...

Shares of French lodging firm Accor have done okay since my last update nearly a year ago, returning around 11%. The company had a solid 2024, with net unit count growth, RevPar growth, fee growth and ...

Accor's loyalty program is most advantageous for business and luxury travelers who frequently visit major European cities, including Paris, London and Munich. There are more than 5,000 hotels around ...

Accor is set to support its ongoing expansion and meetings and events business with the development of a new digital ecosystem. The platform will integrate more than 5,600 of the group's hotels and ...

We are bullish on Accor SA and expect a 40% upside by 2025, due to improving fundamentals and valuation re-rating. Strong international and European leisure travel, 4% net unit growth, and capital ...

Accor has numerous promotions to help you earn bonus points at select hotels worldwide. Whether you’re booking a business trip or just heading on a fun trip to somewhere new, there’s a chance you can ...

Do you prefer to take one or a couple of family vacations every year? If yes, then hotel loyalty programs can offer you good benefits in terms of features and value. In India, various hotel chains ...