Dannon will only "slightly" alter its Jamie Lee Curtis ads for Activia following its $21 million settlement with the FTC for falsely claiming that the yogurt helps regulate your digestive system, ...
The targets of the class action were two Dannon yogurt products -- Activia and DanActive -- pitched in TV ads by actress Jamie Lee Curtis. Activia has been sold nationwide since February 2006.
Activia has renewed its retainer with Always Human for 2026. From viral stunts to cult status, the decision comes after a year of results that have seen the yoghurt brand navigate a competitive ...
If you hear the word “Activia,” your first thought might be of Jamie Lee Curtis. You may also think of its dated commercials, in which women complain of irregular digestion, and, well, poop. Danone ...
Activia is tapping into the booming gut health movement – and the surge of GLP-1 users seeking functional, nutrient-dense foods – with a sweeping brand refresh and the launch of its Proactive yogurt ...
Backed by 35+ years of global Activia research, this new product line features an exclusive blend of prebiotics and probiotics to help support digestive health Developed for health-conscious consumers ...
WHITE PLAINS, N.Y., March 05, 2021 (GLOBE NEWSWIRE) -- Activia, the probiotic pioneer, is partnering with new mother and self-care advocate Iskra Lawrence to get loud about gut health and the impact ...
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