It has been said that environmentalist Jay Westerveld in a 1986 essay first popularized the term “greenwashing,” where he criticized hotels for placing placards promoting reuse of towels to "save the ...

Forbes contributors publish independent expert analyses and insights. McGill Desautels Faculty professor covering leadership and strategy. We are often challenged at work, where our patience and ...

Several specific regions of our brains are activated in a two-part process when we are exposed to deceptive advertising, according to new research. The work opens the door to further research that ...

The Web Foundation‘s Tech Policy Design Lab is working on an interesting-looking project to counter deceptive design — aka dark patterns* — with the goal of producing a portfolio of UX and UI ...

A new research paper by the generative artificial intelligence startup Anthropic PBC shows that some AI systems can be taught to engage in deceptive behavior — and even worse, the models will attempt ...

The intensity of these promotions, combined with rapid pricing adjustments and high consumer scrutiny, frequently gives rise ...

Deceptive advertising is bad business. It can violate the trust of consumers and destroy a working relationship. In many cases, deceptive advertisements are also illegal. It's good for small business ...

Deceptive advertising fools unwitting consumers into buying a product or service, making it an unethical and possibly illegal marketing practice. Astute consumers might check into an advertiser's ...

Why do we tell our partners “I love you”? The simple answer is that we like to feel loved, and if we love another person, we know that expressing affection will make them — and us — feel good. A ...