Skechers denies its ads were misleading and unsupported. May 16, 2012 -- Skechers advertised that its toning shoes would help people lose weight, build muscle and get in shape, claims that will now ...

It's impossible to "tone" your body — muscles can grow or shrink, not get firmer or softer. The concept of "toning" was created as a marketing term to appeal to women. Building muscle with heavy ...

Its launch pipeline has been particularly active of late, with the brand releasing colostrum supplements in November and a ...

HERE'S A NEW practice to level-up the sources you go to for fitness expertise: If a trainer or influencer starts pitching you the greatest “muscle toning workout” on the market, politely walk away—and ...

— -- The Federal Trade Commission announced a $25 million settlement with Reebok on Wednesday over what it said were unsubstantiated claims about the exercise benefits of its "toning shoes." But ...

The difference between building muscle and toning is a subtle one because both goals start out with the same basics: lift weights and eat protein. The true difference comes after a baseline of muscle ...

Forget leg day - toned arms are something many of us aspire to have. Whether we're looking to sell tickets to the gun show, or have taut and tight triceps, many of us are descending on the dumbbells ...