Publicis Groupe-owned Epsilon has been in the CRM business for 30 years, but the agency only launched a self-service digital CDP for enterprise clients late last month. Epsilon noticed more of its ...

LAS VEGAS--(BUSINESS WIRE)--Today at CDP World 2024, Treasure Data announced the launch of the Treasure Data AI Framework to introduce persona-based generative AI chat interfaces to Treasure Data ...

Technology companies are facing rising concerns about data privacy leading to a long overdue deprecation of third-party cookies. This presents organizations with an opportunity to rethink the ...

Treasure Data Selected as Customer Data Platform to Drive More Personalized Digital Interactions to Millions of Diners by Delivering the Right Offer at the Right Time Many Quick Service Restaurants ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. A customer data platform (CDP) is the ultimate wingman for businesses looking to improve ...

Yum Brands Inc. is deploying Treasure Data's Customer Data Platform to drive more personalized digital interactions, as well as spur customer acquisition, growth and retention. The Treasure Data ...

The capacity to adhere to the laws of data privacy may sometimes be determined by the promptness and thoroughness with which organizations would respond to the Data Subject Access Requests (DSARs), ...

Data unification matters. Unifying data across platforms creates a single source of truth, which enhances predictive accuracy and enables real-time customer insights. Personalization at scale.

MOUNTAIN VIEW, Calif.--(BUSINESS WIRE)--Treasure Data today introduced its CDP Trade-Up program to help companies transition from their current customer data platform (CDP) implementation to Treasure ...

Braze unifies its data capabilities and partner ecosystem, launches new features to help brands more easily integrate and activate data for relevant, memorable customer experiences NEW YORK--(BUSINESS ...

The retail industry is experiencing a shake-up. Third-party data deprecation, consumer data privacy laws and rapidly changing consumer behaviors are resulting in a shift away from third-party data in ...

NEW YORK--(BUSINESS WIRE)--Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today announced the launch of the Braze Data Platform, a ...