Having launched metaverse gaming experience ShimmerVille, on Roblox last year, Claire’s is now getting into the digital wearables game. The global accessories brand has teamed up with metaverse game ...
Marketers’ excitement over the metaverse has been, in large part, a demographic-driven story. Gen Z and Gen Alpha have flocked to multiplayer online games including Fortnite, Minecraft and Roblox for ...
Roblox has hired Xbox’s Jerret West as CMO and head of market expansion. West will report to Roblox CEO David Baszucki and oversee the platform’s marketing, creative, international and growth ...
The marketing industry's overall enthusiasm surrounding the metaverse has waned as the economy experiences a downturn, shifting the industry's focus towards more impactful innovations, particularly in ...
When it comes to world building in the metaverse, the creative opportunities are essentially limitless. That’s why, as brands and retailers start to mold their environments on platforms like Roblox, ...
This article on Roblox fashion is part of our Vogue Business Membership package. To enjoy unlimited access to Member-only reporting and insights, our NFT Tracker and TikTok Trend Tracker, weekly ...
Outdoor activations in sports, health and technology led the way creatively this week. Walmart is going big into Roblox with two immersive experiences—Walmart Land and Walmart’s Universe of ...
Gucci and Vans launched a scavenger hunt between their two worlds on Roblox, the first time two fashion brands of that size have done so, according to information shared with Marketing Dive. “Gucci ...
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