Food brands spend millions making sure their logos don’t just look good, but feel right. Colors, shapes, and spacing are ...

Baskin-Robbins is known for its ice cream, but did you know there’s a hidden message in its logo? “The ‘BR’ in the Baskin-Robbins logo has a—not very well—hidden ‘31’ in it,” says Jaclyn Hesse, ...

Logos are everywhere, but how often do we really look at them? What seems like a simple design is often packed with subtle details, clever symbolism, and hidden meanings that most people never notice.

Wendy’s, the American fast-food chain best known for square hamburger patties and its now-deceased founder Dave Thomas, is trying to reinvent itself. Earlier this year, Wendy’s rolled out a new, ...

Tuesday on The Good Day After Show, Thomas showed some brand logos to Mike and Sue to see if they could notice the hidden messages inside. 19,946 people played the daily Crossword recently. Can you ...