Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can ...

Treating creative as a sequenced portfolio, mapped to how different audiences think and decide, is one of the most powerful ...

From 5th January 2026, the HFSS advertising ban has come into effect - with a significant impact on online retailers.

We return to our Agency Advice series by giving marketing leaders a soapbox to tell us what they think the most significant ...

AI helps brands scale festive stories quickly and cost-effectively, but experts warn it risks emotional depth, intimacy, and originality, creating spectacle that can feel generic ...

We’ve seen the first AI-generated commercials, songs and even social media influencers outside of healthcare. Will pharma be ...

Meta posted $51.24 billion in ad revenue in Q3 2025. That’s up 26% from 2024. Amazon’s online ad business grew 24% in the ...

The rapid rise of generative AI (GenAI) is unlike anything we've seen at the intersection of technology and media since the creation of the Internet. Some of the initial use cases for GenAI have been ...

From its humble beginnings in print to the advent of broadcast media and the subsequent digital upheaval, the advertising industry has continually adapted to technological advancements. However, ...

In 2026, Industry experts tell TV Tech to expect companies promoting artificial intelligence will attempt to move beyond hype ...

Rowan, a Love and Deepspace devotee who started playing in early 2025 after hearing about the game from friends, likened the ...

A free version streaming on Amazon Prime Video trims about 30 minutes out of the classic 1946 film, and viewers took to ...