Agentic AI can be put to profitable use in enterprise-scale marketing efforts, although the mindset should be strategic not ...

Amazon thinks it can do more for TV advertisers than traditional TV. The digital giant is preparing to meet with marketers ...

When it comes to CMNs, retailers and marketplaces hold the key advantage thanks to shopping and transaction-level data.

Kioxia America, Inc. today announced BG7 Series solid state drives (SSDs) ? the first client solution to feature Kioxia Corporation's latest BiCS FLASHTM generation 8 3D flash memory with innovative ...

AgenticOS is intended to cut down time spent on campaign setup and troubleshooting while freeing up focus for more high-level ...

WPP Media, Butler/Till, MiQ and others today announced they are working to launch PubMatic AgenticOS, an operating system designed to drive autonomous, agent-to-agent advertising across premium ...

PubMatic, the leading AI-powered ad tech company delivering digital advertising performance, announced the launch of PubMatic ...

IAC stock rated Buy with a $76 price target and 94% upside. See sum-of-the-parts valuation, MGM stake downside floor, and ...

PubMatic, an AI-powered ad tech company, today introduced PubMatic AgenticOS, an operating system designed to orchestrate autonomous, agent-to-agent advertising execution across premium digital ...

Geopolitical pressures and AI concerns still loom, but advertising is predicted to keep growing this year … though it's the ...

Advertising has never been this harder, yet smarter.  For CMOs in the region, tighter budgets and ever-shifting audience behaviour are making every decision ...

As retail media becomes advertising's fastest-growing channel, marketing mix models struggle to deliver insights fast enough ...