Transparency is key. If users understand when they’re engaging with AI-generated media and can opt in knowingly, brands can build trust rather than erode it.

As industries shift online, the businesses that use data will be the ones shaping markets, not just reacting to them.

Text message marketing is a powerful tool for reaching your customers. See some SMS marketing examples and adapt them to your ...

A team of Rutgers University-Newark students, including four from the business school, won a first-place prize of $10,000 and a chance for each student to intern with Omnicom Health in the company’s ...

As you know, Google has been testing a way to click a button to message multiple businesses through the Local Service Ads. Google now calls that message fan out. That being said, Google seems to be ...

Singapore telco Starhub has appointed PHD Singapore as its media agency following a competitive pitch. The account is won for a two-year tenure. Incumbent is WPP's Mindshare, it held the account since ...

LONDON (AP) — Britain’s antitrust watchdog on Friday labeled Google a “strategic” player in the online search advertising market, paving the way for regulators to force the company to change its ...