Customer Satisfaction | Definition, Measurements & Examples
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Customer Satisfaction | Definition, Measurements & Examples
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Consumer Reports uses a 100-point customer satisfaction score to rate the nation's major chain stores. Assume that from past experience with the satisfaction rating score, a population standard deviation of s = 12 is expected. In 2012, Costco was the only chain store to earn an outstanding rating for overall quality. A sample of 15 Costco customer satisfaction scores is collected, and the sample deviation is s = 10.90. Construct a hypothesis test to determine whether the population standard devi
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